It
is now very important to take into consideration that online video has become very common in covering news.
According to D S Simon (2011) the uses of video to cover news have jumped up to
85 percent which jumped by a third last year. Based on Santini (n.d) genres on
the web have different communicative functions and role at the same time. For example,
in a web page there has different sections and it was organized by lists of
links. The best example of media website is Youtube. According to Bullas (2011)
YouTube has total of 490 million users’ worldwide.
According to Davies (2011) there are
also benefits for online video, for examples, viewers can leave opinions on the
comment box regarding the news. Express their thoughts, getting responded from
other audience, it is a type of interactive between the web users. Besides
that, we need to turn on the television on a specific time for news report, now
with online video; we can watch news whenever we want. We can search the news
video by typing key words on the search engine bar. Other than that, people who
are interacting with content are more interested on advertising.
Megan O’Neill (2011) also said that consumers
these days have shorter attention spans to read a long news article; they
prefer to watch a short news video. Imagine if they were to read millions of
words just to get the news idea, it would be irritating for them. Watching a
few minutes video would be much more convenient to them. Based on Putnis and Petelin (1996)), a good document design must highlight
the most important points and allow the reader to absorb the content
efficiently. Hence, a good video must have the good criteria such as, high
quality, clear voice and subtitle (in case the sound is not clear enough).
As for conclusion, online video is
keeping on growing and will be very high demand also in the future.
Examples of online news video: CNN , TVNZ (New Zealand information channel) , The Star Online TV , RTM TV1
Simon, D.S 2011, Media Websites’ Use of Video Footage to Cover Stories, D S Simon Production, viewed on 14 November 2011 <http://news.dssimon.com/news+releases/2011webinfluencerssurvey.htm>
Santini, M n.d, Characterizing Genres of Web Pages:Genre
Hybridism and Individualization, University of
Brighton, UK.
Davies, L 2011, Five Benefits of Communities for Online
Vide, viewed on 14 November 2011 <http://theplatform.com/blog/entry/five_benefits_of_communities_for_online_video/>
Putnis, Peter & Petelin, Roslyn
1996, ‘Writing to communicate,’ in Professional communication,
Prentice Hall, Sydney.
O’Neill,
M 2011, 85%
of Media Websites Now Use Online Video to Cover News, viewed
on 14 November 2011 <http://socialtimes.com/85-of-media-websites-now-use-online-video-to-cover-news_b60505>
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